Peugeot Australia has announced significant changes to its powertrain strategy, coinciding with the revelation of 3008 pricing and the discontinuation of the 508 sedan. The French automaker is phasing out plug-in hybrid electric vehicles (PHEVs), postponing key electric vehicle launches, and implementing a comprehensive mild-hybrid powertrain rollout across multiple model lines.
Electric Vehicle Strategy Realignment
EV Launch Timeline Pushed to 2025
The brand confirmed that new electric vehicles won’t arrive until 2025, citing the “rapidly evolving and dynamic” Australian EV landscape. This aligns with Australia’s National Electric Vehicle Strategy, which aims to increase EV uptake nationwide.
“Although we’re not in a position to comment specifically on individual vehicles, the 100 per cent electric range is set to expand from 2025,” stated a Peugeot Australia spokesperson.
Current EV Offerings Limited
The company has removed all EV pages from its website except for the existing E-Partner and E-Expert commercial vans, signaling a significant strategic pivot away from passenger EVs in the immediate term.
PHEV Phase-Out Across Model Range
308 PHEV Discontinuation
The 308 GT Sport hatch, previously the only PHEV model offered, has been axed with no remaining stock. This variant represented approximately one-third of total 308 sales in early 2024, indicating substantial demand that will now shift to alternative powertrains.
408 Exclusively PHEV – Now Discontinued
The 408, currently sold exclusively as a PHEV in Australia, faces complete powertrain overhaul. Limited stock remains before the model transitions to mild-hybrid power in 2025.
Mild-Hybrid Powertrain Revolution
New 1.2L Turbo Three-Cylinder Engine
Peugeot’s new mild-hybrid system features a 1.2-litre turbocharged three-cylinder engine producing 100kW of power and 230Nm of torque, enhanced by a 21kW/55Nm electric motor integrated within the six-speed dual-clutch automatic transmission.
Model-Specific Implementation Timeline
H4: 2008 and 3008 Lead Adoption The 2008 and new-generation 3008 will receive mild-hybrid power during 2025, with the 3008 launching this system from early 2025 deliveries.
H4: 5008 Three-Row SUV Integration The largest SUV in Peugeot’s lineup will adopt the same 100kW mild-hybrid powertrain, coinciding with the new generation’s Australian arrival.
Government Policy Alignment
This strategy shift reflects broader industry adaptation to Australia’s evolving transport emission policies and fuel efficiency standards currently under development.
Peugeot Australia Model Transition Summary
| Model | Current Status | 2025 Powertrain | EV Timeline |
|---|---|---|---|
| 208 | ICE Only | Mild-Hybrid | E-208 TBA |
| 308 | PHEV Axed | Mild-Hybrid | E-308 TBA |
| 408 | PHEV Ending | Mild-Hybrid | Not Confirmed |
| 508 | Discontinued | N/A | N/A |
| 2008 | ICE/Electric | Mild-Hybrid | E-2008 TBA |
| 3008 | New Generation | Mild-Hybrid | E-3008 TBA |
| 5008 | Current Gen | Mild-Hybrid | E-5008 Possible |
Frequently Asked Questions
Q: Why has Peugeot delayed its EV launches?
A: The company cited the rapidly evolving Australian EV market and need for strategic realignment with local conditions.
Q: Will PHEV models return to the Australian market?
A: Current strategy indicates a complete phase-out of PHEVs in favor of mild-hybrid technology.
Q: When will the new mild-hybrid models arrive?
A: Most models will receive mild-hybrid powertrains throughout 2025, starting with the 3008 in early 2025.
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